Rakuten Advertising

Rakuten is a large network which caters for many categories that an affiliate marketer can take full advantage of,  here is my breakdown of the key points and things to know before you sign up to Rakuten.

 

    • Program Name: Rakuten Advertising Affiliate ProgramPayout Structure: Commission-based, with rates varying by advertiser (ranging from 1% to 20% or more, depending on the product or service).Payment Frequency: Monthly payments.Payment Method: Bank transfer, PayPal, or check.Country Availability: Global, with advertisers and affiliates from multiple regions.Network: Rakuten Advertising (formerly Rakuten Marketing).
    • Cookie Duration: Typically 30 days, but may vary from advertiser to advertiser.
    • Sign-up Requirements: Requires a website, blog, or social media presence with quality content and traffic. Approval will be subject to review.
    • Promotional Materials: Provides banners, text links, product feeds, and access to exclusive deals or promotions.
    • Support Availability: Dedicated account managers, email support, and a comprehensive knowledge base for affiliates.
    • This program is a great start for affiliates looking to partner with a broad range of global brands and advertiser

      • Rakuten Advertising FAQ
      • 1. What is Rakuten Advertising?
      • Direct Response: Rakuten Advertising is a global affiliate marketing network that connects advertisers with publishers (called affiliates) to promote products and services.
      • Detailed Explanation: Rakuten offers performance-based marketing solutions, including affiliate marketing, display advertising, and influencer marketing. Advertisers can leverage Rakuten’s network to reach a broad audience, while affiliates earn commissions by driving sales, leads, or traffic..
      • Example: A fashion blogger partners with Rakuten Advertising to promote clothing brands and earns a commission with each sale that’s driven by your exclusive referral link! links! It’s a great way to turn your connections into cash!.
      • Additional Resources: Rakuten Advertising Official Website
      • 2. How do I join the Rakuten Advertising Affiliate Program?
      • Direct Response: Sign up on the Rakuten Advertising website and apply to become a publisher. To give yourself the best possible chance of being accepted provide as much detail as possible,  previous affiliate experience,  and ideally an online marketing medium which has traffic and is already proven.
      • Detailed Explanation: You’ll need to provide details about your website, blog, or social media channels, including traffic metrics and content focus. Rakuten reviews applications to ensure alignment with their advertisers’ goals.
      • Example: A travel blogger with a strong Instagram following applies and gets approved to promote travel-related offers.Additional Resources: Publisher Sign-Up Page
        • 3. How much can I earn as an affiliate?
        • Direct Response: Earnings vary based on the advertiser and commission structure, typically ranging from 1% to 20% or more per sale.
        • Detailed Explanation: Commission rates vary based on the product or service being promoted. Some advertisers offer flat fees for leads or clicks, while others provide a percentage of the sale..
        • Example: An affiliate promoting luxury watches might earn 10% of a 1,000 sale,resulting in a 1,000sale,resulting in a 100 commission.
        • Additional Resources: Commission Rates by Advertiser

        • 4. How and when do I get paid?
        • Direct Response: Payments are made monthly via bank transfer, PayPal, or check.
        • Detailed Explanation: Rakuten Advertising has a net-60 payment cycle, meaning you’ll receive payment 60 days after the end of the month in which the commission was earned.
        • Example: If you earn commissions in January, you’ll receive payment by the end of March.
        • Additional Resources: Payment Terms and FAQs
        • 5. What is the cookie duration for tracking referrals?
        • Direct Response: The standard cookie duration is 30 days, but it may vary by advertiser, on each application for an advisor it will give you the full breakdown of the criteria each offers.
        • Detailed Explanation: A tracking cookie is placed on a user’s device when they click your affiliate link. If they make a purchase within the cookie duration, you earn a commission.
        • Example: A user clicks your link on Day 1 but makes a purchase on Day 25—you still earn the commission.
        • Additional Resources: Tracking and Attribution Guide
        • 6. What promotional materials are available to affiliates?
        • Direct Response: Rakuten Advertising provides banners, text links, product feeds, and exclusive deals.
        • Detailed Explanation: Affiliates can access a variety of creative assets to promote advertisers’ offers effectively. These materials are tailored to match the advertiser’s branding and campaign goals.
        • Example: A tech reviewer uses provided banners and text links to promote the latest gadgets.
        • Additional Resources: Creative Asset Library
        • 7. Is there support available for affiliates?
        • Direct Response: Yes, Rakuten Advertising offers dedicated account managers, email support, and a knowledge base.
        • Detailed Explanation: Affiliates can reach out to their account managers for personalized assistance or access the knowledge base for self-help resources.
        • Example: An affiliate struggling with tracking issues contacts their account manager for resolution.
        • Additional Resources: Support Contact Page

          8. Can I join Rakuten Advertising if I’m outside the U.S.?

            • Direct Response: Yes, Rakuten Advertising operates globally.
            • Detailed Explanation: The program is available to affiliates and advertisers in multiple regions, including North America, Europe, and Asia.
            • Example: A lifestyle blogger in Germany partners with Rakuten to promote international brands.
            • Additional Resources: Global Offices and Contacts
            • 9. Are there any fees to join the program?
            • Direct Response: No, joining Rakuten Advertising as an affiliate is free.
            • Detailed Explanation: There are no upfront costs or fees to become a publisher. Affiliates only earn commissions based on their performance.
            • Example: A new blogger joins the program without any financial investment and starts earning commissions.
            • Additional Resources: Program Terms and Conditions
            • 10. How do I track my performance and earnings?
            • Direct Response: Rakuten Advertising provides a dashboard for tracking clicks, conversions, and earnings.
            • Detailed Explanation: Affiliates can log in to their account to view real-time performance metrics, including detailed reports on campaigns and earnings.
            • Example: An affiliate checks their dashboard daily to monitor the success of their latest campaign.

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