Online Advertising Techniques for 2024
Best Ways to Advertise your Online Business in 2024
One of the great things about online advertising is that it’s offers a very Broad variety of different ways get your message out there. whether you’re a online shop, affiliate marketer or simply just want to get your brand recognised and spread around, there are many ways you can achieve this, some free and some are paid.
Here I’m going to explore some of the best ways I have found when it comes to promoting your online business as well as giving a brief insight into increasing conversion rates.
Emerging Trends in Online Advertising
With the rapid expansion of AI and machine learning it broadens the scope up for professionals down to newbies when it comes to being able to hit the ground running when promoting your business, both in terms of speed and implementation.
With AI you can easily and more quickly create ads, making them more personalised and targeted with greater speed.
what are conversion rates
Once you start getting the traffic from the online advertising, whether that be paid are free ( such as SEO and organic traffic) conversion rates is then key to getting sales, and as the name suggests converting those ads to sales.
There is a bit of an art to this, the first part is that everything needs to be relevant. for instance, you wouldn’t send a bunch of traffic to a dog training website and then try selling hamster cages.
Conversion of traffic, increasing your conversion rates is something that can be tweaked today and to some degree is a nice problem to have once traffic starts coming through.
Top Advertising Platforms for Online Marketing
Social Media Advertising
You could argue that social media today, is one of, if not the most popular Ways of advertising your online business.
With live and consistent interaction, mainly through your community, it can easily exponentially grow.
There are also other paid ways to advertise via social media, such as using the Facebook marketplace, and paid facebook ads.
Other social media platforms to consider include Instagram, TikTok, X (formerly Twitter) and emerging channels like BeReal.
When it comes to image social media, the ones I use and recommend are Pinterest and Instagram.
Social media is I could play one of the best and fastest ways to gain traction in most markets, you can build a group, and community relatively quickly with some work and consistency.
The key here is to create engaging, shareable and quality content, which is unique and is of interest to the community during engaged with.
| Service | Best For | Features | Pricing | Pros | Cons | Sources |
|---|---|---|---|---|---|---|
| Sprout Social | Large organizations and brand monitoring | Comprehensive social media analytics, social listening, team collaboration tools, and excellent customer support | Starts at $249/month per user | Robust analytics, strong customer support, effective social listening | Expensive and can be complex to use | Sprout Social, ClickUp |
| Agorapulse | Mid-sized businesses and agencies | Social listening, unified social inbox, detailed reporting, and easy-to-use publishing calendar | Starts at $49/month per user | User-friendly interface, strong team collaboration, intuitive scheduling | Limited third-party integrations and lacks some advanced features | Kinsta®, Sprout Social, Nextiva |
| Buffer | Small teams and individual creators | Simplified publishing calendar, AI assistant for content suggestions, basic analytics | Free plan available, paid plans start at $6/month | Affordable, user-friendly, and good for basic social media management | Limited advanced features compared to others | Sprout Social, ClickUp |
| SocialPilot | Small to medium-sized businesses, agencies | Visual social media calendar, collaboration tools, white-labeling, and in-depth analytics | Starts at $25.50/month for the Professional plan | Affordable, extensive scheduling options, good for agencies with multiple clients | Lacks advanced social listening capabilities | Kinsta®, Nextiva |
| Sendible | Agencies managing multiple clients | Integrated dashboard, advanced performance analytics, co-branding options, bulk scheduling | Starts at $25/month, agency plan at $199/month for up to 7 users | Advanced features, good for large teams, co-branding options | Can be pricey | Kinsta®, Sprout Social |
| eClincher | Small businesses and entrepreneurs | Social listening, live analytics, auto-posting queues, and RSS | Starts at $65/month | Strong customer support, affordable, good auto-posting features | Limited integrations and reporting tools | Sprout Social, ClickUp |
Video Advertising
When it comes to video marketing it is often an area that is overlooked by many marketers, my personal opinion on this is because people are put off by the learning curve of needing to create, and edit video content.
Truth is creating videos isn’t as hard as you may think. you can create your screenshot videos, no face videos and in some instances just text videos.
When it comes to editing this so many platforms out there, yes there is a bit of a learning curve, which you don’t need to be overly techy to get your head around this, a lot of the platforms and software are actually quite easy to use.
Videos is definitely worth considering because it is a rapidly growing area of media consumption, due to the ease of it’s digestible nature and ease of viewing.
If you can master video marketing you can get a very large audience, which potentially can be turned into sales and leads.
Here is my best takes on how to create engaging video content:
Best Practices for Creating Engaging Video Ads
- Hook viewers early: Capture attention within the first few seconds.
- Keep it concise: Short videos (3 to 10 mins) perform best.
- Storytelling: Create a narrative that resonates with the audience.
- High-quality visuals: Use professional production to enhance credibility.
- Clear call-to-action: Direct viewers on what to do next.
here are the best video marketing platforms I would recommend
- YouTube: Ideal for longer videos and tutorials.
- TikTok: Perfect for short, creative, and viral content.
- Instagram Reels: Great for quick, engaging clips.
- Facebook Watch: Suitable for community-focused videos.
- LinkedIn: Best for professional and educational content.
Video distribution Services and Software
There is also software available where you can create one video and submit to all these platforms in one go. These types of software I love and find they save me hours of time each day!
| Service | Best For | Features | Pros | Cons | Sources |
|---|---|---|---|---|---|
| YouTube Ads | Extensive video ad reach | TrueView ads, non-skippable ads, bumper ads, advanced targeting | Massive audience, detailed analytics, various ad formats | Can be expensive, ad fatigue | YouTube Ads |
| Facebook Video Ads | Social media video advertising | In-feed video ads, Stories ads, in-stream ads, targeting options | High engagement, extensive user base, robust targeting | Privacy concerns, can be costly | Facebook Ads |
| Instagram Video Ads | Visual social media advertising | Stories ads, IGTV ads, Reels ads, feed video ads | High engagement, visually appealing, effective for younger audiences | Privacy concerns, limited older audience reach | Instagram Ads |
| TikTok Ads | Reaching young, engaged audiences | In-feed ads, branded hashtag challenges, branded effects, TopView ads | Highly engaging, strong viral potential, effective for younger demographics | Limited older audience reach, privacy issues | TikTok Ads |
| AdColony | High-definition mobile video ads | Instant-Play™ HD video, playable ads, dynamic end cards, global reach | High engagement, effective video ads | Requires video production resources | AdColony |
| Tremor Video | Comprehensive video advertising | In-stream ads, interactive video ads, advanced targeting, detailed analytics | High engagement, detailed reporting, diverse ad formats | Can be expensive, complex setup | Tremor Video |
| SpotX | Programmatic video advertising | Programmatic buying, in-stream ads, CTV ads, detailed analytics | Programmatic efficiency, high engagement, extensive reach | Complex setup, higher costs | SpotX |
| Vungle | In-app video advertising | Rewarded video ads, interactive video ads, global reach, detailed analytics | Effective for app monetization, high engagement | Requires app development knowledge | Vungle |
Hootsuite
Widely used for scheduling posts, videos, monitoring social media activity, and analyzing performance.
Blog 2 Social
Blog2Social is a WordPress plugin that automates the process of sharing blog posts across multiple social media platforms, enhancing content distribution and engagement.
Sprout Social
Is a robust social media management platform which offers tools for social media scheduling, analytics, and monitoring.
SocialPilot
An affordable and user-friendly social media management tool ideal for small to medium-sized businesses and agencies providing features such as social media scheduling, bulk posting, video sharing and detailed analytics.
Programmatic Advertising
Explanation of Programmatic Ad Buying
So, what is Programmatic ad buying?
Programmatic ad buying Basically means that software is used to automatically distribute ads in an advertising space.
By doing this you can quickly upscale your engagement, at a faster rate, but obviously out of cast.
You can then also tagged it and focus on specific audiences to accurately leverage data which is used to promote what’s it is your selling.
Conclusion – costly but can be very effective!
Search Engine Marketing (SEM)
A very popular way of acquiring traffic to your website ( for example) is through the use of what we call organic traffic. Organic traffic is a means of getting free views through the listings of search engines such as Google and Bing.
It’s a great way for a new businesses to start. obviously because it’s free, however this can take time to gain traction, especially if you’re a new business.
With Bing and Google there are paid ad alternatives, there is however a learning curve to this, and isn’t something that I would necessarily recommend to a new, beer or at the very least someone with little to no online marketing experience.
A list of the Best Search ENgine Marketing/Ad Platforms
| Search Engine | Best For | Features | Pros | Cons | Sources |
|---|---|---|---|---|---|
| General web searches | Extensive index, advanced algorithms, personalized results, integration with other Google services | Accurate and relevant search results, extensive features, fast and reliable | Privacy concerns, data tracking | ||
| Bing | Visual searches, rewards | Image and video search, Microsoft Rewards, integration with Microsoft services | High-quality images and videos, rewards program, solid search performance | Smaller index than Google, can be slower | Bing |
| DuckDuckGo | Privacy-focused searches | No tracking, anonymous search, simplified interface | Strong privacy features, no data tracking, clean and simple design | Limited features compared to Google, smaller index | DuckDuckGo |
| Yahoo | News and finance | Integrated news, finance, and lifestyle content, email services | Good for news and finance updates, comprehensive portal | Outdated interface, less relevant search results | Yahoo |
| Baidu | Chinese language searches | Chinese language support, integrated maps, music, and video services | Best for Chinese content, comprehensive local services | Limited non-Chinese content, heavy censorship | Baidu |
| Yandex | Russian language searches | Russian language support, integrated services like email, maps, and cloud storage | Best for Russian content, comprehensive local services | Limited non-Russian content, privacy concerns | Yandex |
| Ecosia | Environmentally-conscious searches | Uses ad revenue to plant trees, privacy-friendly, simplified interface | Eco-friendly, no data tracking, clean and simple design | Smaller index, less relevant search results | Ecosia |
Best Practices for SEM
Ranking websites in search engines is both an art and a science. Some would say, including myself, it can quite often be a game of Cat and Mouse.
One month you may be ranking high, and the problem is with search engines you are susceptible to their algorithmic changes, and it’s not uncommon for a businesses traffic to plummet or disappear completely overnight.
If you want a detailed approach on what is working for SEO right now then I created a very helpful post on how to be successful with search engine optimisation.
Mobile Advertising
Importance of Mobile-First Strategies
Yf you can, always try and take advantage of the rapidly growing sector of mobile advertising.
Plainly put it holds the majority of all Global Internet traffic, and more than half of all web traffic actually comes from devices such as tablets and smartphones. it is without doubt the future of online advertising, as well as the present.
When it comes to conversion rates generally speaking , mobile advertising can increase your click-through rates often leading to a higher conversion rate.
This is perfect for global Marketing as you can also tag it with specific demographics.
Mosy popular mobile Advertising services you can use for marketing:
| Service | Best For | Features | Pros | Cons | Sources |
|---|---|---|---|---|---|
| Taboola | Content discovery and native ads | Content recommendations, video ads, audience targeting, advanced analytics | Large network, effective content promotion, detailed analytics | Can be expensive, ad quality varies | Taboola |
| Outbrain | Content discovery and native ads | Content recommendations, video ads, audience targeting, performance tracking | High engagement, quality content network, strong targeting | Costs can add up, requires high-quality content | Outbrain |
| Revcontent | Content recommendation | Content recommendations, native ads, audience targeting, real-time analytics | High engagement, flexible targeting, real-time data | Can be pricey, strict content guidelines | Revcontent |
| Nativo | Integrated native advertising | Native ads, content creation, audience insights, advanced reporting | Seamless integration, strong analytics, quality content | Higher costs, requires quality content | Nativo |
| Sharethrough | Programmatic native advertising | Native ads, programmatic buying, video ads, detailed analytics | Programmatic efficiency, high engagement, extensive reach | Complex setup, higher costs | Sharethrough |
| TripleLift | Visual native advertising | Native ads, programmatic buying, in-feed ads, video ads, performance insights | Visually appealing ads, programmatic buying, detailed reporting | Expensive, requires visual content | TripleLift |
| MGID | Global native advertising | Native ads, content recommendations, video ads, audience targeting | Global reach, flexible targeting, effective content promotion | Quality can vary, competitive space | MGID |
