Diversify or Die with Your Website

Table of Contents

Why you now a Different and Diverse Marketing Stategy for your website.

Diversify or Die When It Comes To Your Websites Traffic and Success

If you don’t know already, in very recent times Google made some considerable changes to their algorithms, therefore leading to how they ranked websites on their search engines. since the HCU [Helpful Content Update], it has created a shock wave throughout the SEO industry and also amontst wesite owners, especially amongst niche website owners.

Everything related to the Google algorithm is all opinions, my personal opinion on this is that ever since there was an introduction to aia and related Technologies, meaning people starting to create and submit content on Mass, Google had to respond and they did this by targeting content which was proving not to be helpful. Google also States that’s a AI content to some degree is allowed, however going forward I think a human Torch is definitely required.

It has never been so more important to use a diverse strategy using different platforms to gain traffic for your website.

As good as organic traffic from Google can be, it is getting harder and harder to remain consistent with it, and it’s as always being inherently risky to put all your eggs into this one basket, purely due to the changes Google can make that can affect any online business in a big way.

So here is my personal take on what now makes a strong different marketing strategy with Diversity in mind for websites.

Own the Market

The thing with organic Google traffic, if that is your only sole way to get customers than that traffic, that by rights that traffic isnt actually yours.

You  are at the mercy of Google, you are receiving traffic ONLY what they allow you to have!

So how do we get around this? To what the mindset you would need now to market a website is not to be where you can get traffic from rather than how do I own the traffic.

By this time I mean is how can you make your traffic diverse, from different platforms whilst at the same time holding on to customers so you can contact them directly without being reliant on search engines, algorithms or even other platforms.

How to Diversify Your Online Marketing Strategy in order to Survive!

Using platforms and other websites is a great way to gain traffic, however ultimately it is their ball their game their rules. they can literally stop that traffic instantly and then worst case scenario you are left for no business.

So here are my tips into creating your own website diversity marketing plan:

Social Media Marketing

Social media is a great way to get up and running with most businesses. it doesn’t work for every single type of business however broadly speaking it is definitely worth getting involved in. because social media has so many different platforms from Facebook, Pinterest, Instagram and many more, this in itself can yuo give yuo many ways to gain traffic.

View Our Top Social Media WordPress Plugins Here

Video Marketing

Another great way of bringing in new customers and traffic for your website is via Video marketing. now when it comes to video creation people think of YouTube, however there are other platforms such as Vimeo, Daily Motion and Wista you can harness for more traffic to.

Now admittedly creating videos is something that requires a different skill set that not everybody is aware of, or alternatives in needs to be outsourced to a price.

However, if you are interested in learning how to make videos, it really isn’t as hard as you may think, you can find various advice and too.s which make the process a lot easier.

Utilising Videos with SOcial Media

Making use of video platforms isn’t the only place you can create video content for either. whether it’s shots or long videos you can also submit these videos onto social media platforms like tiktok and Facebook.

By making use of all these different and diverse marketing strategies for video marketing, this alone can potentially create enough customers for you to run a business online.

However, as mentioned we are looking at a diverse marketing strategy all round so let’s continue..

Paid Marketing

If you want full control of the traffic you bring in for your webiste, than paid traffic will do exactly that for you.

Paid traffic platforms range from Bing, Google Ads, 7 Search and many more besides.

Obviously Google has the largest market share here, my advise woudl be to start with the smaller ad networks and work your way up, reason being is becuase if you get Paid traffic marketing wrong, it can take the short off your back!

Paid Marketing can be expensive and costs can mount up suprisingly quickly.

Email Marketing

So far we have looked at different methods on bringing in new customers and traffic. but, once again even though these aren’t Google, you are still to some degree at the mercy of algorithmic changes on these platforms. So how do we get around this?

In the first instance we do need the traffic whether that’s from SEO, social media, video marketing, paid traffic or any of the forms over traffic generation that you are using.

 The key now is to hold that traffic, and we do that via email Marketing.

Email Marketing is basically getting a customer into your email marketing lists, usually this can be done very newsletter are some kind of a free giveaway like a PDF or eBook, and then that way you have to some degree got a customer for life who as I would have been proven to be interested in your niche our products you can communicate and tell to over and over again, potentially. this is by what I mean by owning the market, create your own source of traffic that you can tap into as and when you desire!

View Our Top Email Marketing WordPress Plugins Here